Logo for Design Physics; an education project aiming to promote products for physics in schools and colleges. The original logo incorporates the infinity symbol and the number 1, to represent the initials of the brand. A classic serif font was used to reflect a tone of education and scientific study.
The new design aims to form a logo system, into which deeper meaning, or emphasis can be inserted. The examples shown make use of copyright-free images from NASA and other physics-related institutions. The refreshed and slightly abstracted logomark leans to the horizontal, lending itself to the use of more common landscape images.